Saturday, 24 January 2015

Digipak Draft with Feedback




This is my first digital draft of my digipak, with feedback explaining what is missing and what could be improved. I will now take this advice and improve my digipak by adding the missing elements but also changing some of the visual images such as the watch to something more relatable to Redbone. 


Friday, 23 January 2015

Digipak Draft

 This is a rough idea for my digipak design, which I will be using to accompany our video.





Thursday, 22 January 2015

Digipack Reasearch

Digipak is a patented style of CD or BD packaging, and is a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company. They are used to hold more then one disc and have become more popular in the last 10 years.



As you can see from the Google search results above, digipaks are used with artists from the last decade. They a normally just the album cover extended to cover 3 pages, and have more content on the inside, because it is a exclusive version.

What is a Digipak?

A digipak is a CD case/holder that is made out of card or paper that folds so you can store up to 3 disks. The other type of case is a made from plastic and is hinged.

What are the Pros and Cons of Digipaks
Pros:
  • They are cheaper to produce.
  • They are quicker to produce.
  • They allow for more creative freedom.
  • They are lighter and thinner.
  • They are not easily broken.
  • They can hold more than 2 CDs.
  • They have a more personal feel.
  • They usually look more attractive and home-made.
  • They are more eco-friendly.
  • They can include more goodies (posters, bonus CDs).
Cons:
  • They can be damaged (ripped, water damage, bent, squashed)
  • They usually doesn't include a lyrics booklet
  • They CDs in a sleeve holder are hard to get out.

Why are they increasingly popular?
Digipaks are the more eco-friendly method of CD packaging. It is easier to produce and ship due to its size and material. Overall they're more creatively designed and has a more personal feel.


Wednesday, 7 January 2015

Rough Cut



This is our rough cut, using all the footage we planned for and found it is not enough. We have got a focus group together and filmed there reaction to our video. After they watched our video we asked them a few questions about how we could improve our video.