Music Video Highlights

Evaluation Questions:

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2

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4


Music Video Products:

Music Video

DigiPak

Advertisement

Evaluation Question 4

Evaluation Question 3

Evalutation question 2

Evaluation question 1

Magazine Advert

This is my magazine advert for my media production. I have tried to use the conventions I found in my research and also some continuity throughout my media products. For example I used the same display font as my digipak to make it easily relate able to my magazine advert. I followed the conventions of a magazine advert with use of large images and text, but also small aspects such as the production company and the website. I also included singles from the album that are also featured on the digipak. 

Magazine Research

Here above is an example of a Digipak/CD advertisement in a magazines which shows many of the conventions included. These conventions include: Large Title, Image of Artist, Image of CD and related information. The reasoning of having an image of both the artist and CD is to show the link between the two so that you know who and what you are looking for in the stores. The use of a Large title and large image, allows the advertisement to stand out and be recognised from other pages in the magazine (eye catching). There is also some placement of information which tells of some of the tracks that are on the album or information that may also be included in the album. These are normally the most popular, this therefore attracts many to buy the CD. 

Here below are some more examples of these conventions.  

Digipak Final

This is my final digipak for my media product. I took into consideration the feedback I got from a fellow student and changed things accordingly. I have take the other images out and created small illustration of a buffalo skull and the band is Indian Americans. I then used a small script font under where the CD will sit and then surrounded it by the band names. I also added a reference number on the spine and corrected any flushes the original design had.  

Digipak Draft with Feedback

This is my first digital draft of my digipak, with feedback explaining what is missing and what could be improved. I will now take this advice and improve my digipak by adding the missing elements but also changing some of the visual images such as the watch to something more relatable to Redbone. 

Digipak Draft

 This is a rough idea for my digipak design, which I will be using to accompany our video.

Digipack Reasearch

Digipak is a patented style of CD or BD packaging, and is a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company. They are used to hold more then one disc and have become more popular in the last 10 years.

As you can see from the Google search results above, digipaks are used with artists from the last decade. They a normally just the album cover extended to cover 3 pages, and have more content on the inside, because it is a exclusive version.

What is a Digipak?
A digipak is a CD case/holder that is made out of card or paper that folds so you can store up to 3 disks. The other type of case is a made from plastic and is hinged.

What are the Pros and Cons of Digipaks
Pros:

• They are cheaper to produce.
• They are quicker to produce.
• They allow for more creative freedom.
• They are lighter and thinner.
• They are not easily broken.
• They can hold more than 2 CDs.
• They have a more personal feel.
• They usually look more attractive and home-made.
• They are more eco-friendly.
• They can include more goodies (posters, bonus CDs).

Cons:

• They can be damaged (ripped, water damage, bent, squashed)
• They usually doesn't include a lyrics booklet
• They CDs in a sleeve holder are hard to get out.

Why are they increasingly popular?

Digipaks are the more eco-friendly method of CD packaging. It is easier to produce and ship due to its size and material. Overall they're more creatively designed and has a more personal feel.

Final Video

Rough Cut

This is our rough cut, using all the footage we planned for and found it is not enough. We have got a focus group together and filmed there reaction to our video. After they watched our video we asked them a few questions about how we could improve our video.