Music Video Analysis

Artist: Rittz
Genre of music: Rap
Who produced/directed it: Strange Music Inc
When was it created: 3rd September 2014
Record company: Seven
Mise en scene: This video is set in what we believe to be Rittz house as we see him waking up inside. We believe that a party would have happened the night before because the camera slowly tracks towards him, but also passing many props such as many cans and empty bottles which implies their was a party and then focuses onto Rittz which could be seen as depth of field as it first focused on the bottles implying to the audience the story and then focuses onto the main character/artist which is Rittz. The overall lighting is quite dark in the flashbacks as we are supposed to think it is late at night, but when it cuts back to him being awake in the morning the light changes to what we are supposed to think of artificial light from outside showing the time has changed helping to understand it is a flashback. The colour palette is quite vibrant and bright from all the drinks and overall setting of the video.
Camera techniques: The camera didn't really use a wide range of shots just mostly mid and long shots. Their is some interesting angles such as low angle shots showing people drinking and partying, but also showing visual hierarchy with the artist being the dominant figure.
Editing techniques: The cut rate of the video varies from a cut every 3 seconds to 5 cuts every second. This is supposed to represent him remembering different parts of the night. A lot of the video is in slow motion when filming people dancing, but when the artist is singing with his music it goes back to regular speed. The colours sometimes gets inverted and flickers continuing to show he is flashing back to the night before.



Artist: Imagine Dragons
Genre of music: Alternative Rock
Who Produced/directed it: Matt Eastin and Corey Fox/KIDinaKORNER
When was it created: 13th November 2013
Record Company: Interscope Records
Mise en scene: The video is based in 1969, for the first moon landing. We first see the time been set right at the start of the video from some simple clothing a prop use. The overall dress code with the women in cardigans and dresses with the men in suits and hats. Also the stereotypical glasses and haircuts are also from the same time. We then get further clarification about it been based on the first moon landing as we see something on the old fashioned TV. We then see the band members coming from different backgrounds/locations to meet up in the space centre. It then shows the set similar to the moon implying to the audience they think the moon landing was fake and making a joke out of it by doing silly camera mistakes such as having the boom mic in shot.
Camera Techniques: Their is a range of camera shots used such as a long shot to show big groups of people like at the start of the video or to show the set of the moon and the multiple cameras. Also use of mid shots when we first see each band member just showing the upper body. But also close ups to show the band getting into their space gear but also on some of the set. Their is lots of camera movement such as use of tracks, but also pans. We see use of low and high angle shots throughout the video showing some visual hierarchy between the characters with the band been most important.
Editing Techniques: The cut rate of the video is quite consistent and uses a range of transitions, such as zoom out and also a swipe from right to left which was following a jeep. Also has use of effects like a security camera template making us believe that they are being watch from inside the building.

Video starts with a series of close ups showing multiple props. The lighting is very dark only showing very specific objects, and also shows a silhouette around the first character which we now assume to be the main character.It then cuts to another scene of a small girl brushing around animal pens. This is shown a long shot highlighting what the character is doing meaning that is may be important to the storyline of the video.Use of slow motion to show specific martial arts scenes such as high jumps and rotations.Close ups and mid shots showing tigers fighting and playing highlighting to the audience they are a significant part of the story. Very the beat of the song starts to speed up it cuts to specific scenes of the story which is martial arts which also have slow motion.
Artist: Rudimental 
Genre of music: House/DnB
Who Produced/directed it: Campbell Beaton and Tiernan Hanby
When was it created: 5th July 2013
Record Company: Asylum Records
Mise en scene: The video is set in Thailand and we can tell this from some of the cultural features in the video, such as the monks and temples. The costume is similar to the set of the video in keeping with Thai theme, with use of robes. It also has a lot of nature throughout the video with multiple shots of the surrounding areas and also tigers which seems to be a main theme throughout the video.  
Camera Techniques: Use of long shots showing an establishing shot
Editing Techniques:

Artist: Kiesza

Genre of Music: Deep House

Who produced/directed it?:Kiesza herself

When was it created/released?: April 11, 2014

Record Company: Afuni's independent label Lokal Legend

Mise En Scene: This music video is one long take, with real life going on in the background! At the start of the music video, the artist gets out of a taxi, and walks along with the beat of the music. She then starts dancing with someone on the street. The song then progresses and the artist then moves along to a group of female dancers. It continues like this, moving from different sides of the street and dancing her way up the street with different people. The dancing goes along with the beat and tempo of the music. At the end of the video she gets back into the same type of taxi that she got out of at the beginning.

Camera Techniques: The whole music video consists of one long shot, that pans and track with the artist as they dance their way down the street.

Edit Techniques: The only editing is lip sync and at the beginning the name of the song appears in the middle of the screen.

Performance: This music video consists of Dancing, Lip Sync Singing to the camera.

Representation of the Artist: This music video doesn't rely on stereotypes and I feel like the overall vibe of the music video is positive.
Where might this video be shown?: This music video is on YouTube on the record companies own channel. It could also be shown on music stations on TV, for example, MTV or 4Music.